iNFOiSLIVE and BlueFactory Form Strategic Alliance To Develop Mobile Entertainment Services Based On WAP and Bluetooth

iNFOiSLIVE.com Limited officially announced a strategic alliance with the European Mobile Entertainment Service Provider ¡V BlueFactory AB to boost the business development activities in Asia and Europe. iNFOiSLIVE and BlueFactory will join forces to develop mobile applications based on WAP and Bluetooth, aiming to provide the best mobile data services with the most advanced wireless technology.

Bearing in mind that teaming up with the best affiliate partners in the global market is the key to success, iNFOiSLIVE pioneers with this cooperating relationship which is one of the first strategic alliances across Asia and Europe in the mobile Internet market.

"Sharing similar vision on the wireless Internet inspires us to set up this partnership. Apart from this, we also have a lot of similarities." said Mr Kin Ko, CEO of iNFOiSLIVE. "Both of us are startups established by competent and enthusiastic teams with enormous innovative ideas. With this partnership, we are keen to explore new market opportunities by employing the latest wireless technology such as Bluetooth and 3G."

Established in late 1999, BlueFactory is a Mobile Entertainment Service Provider based in Stockholm of Sweden, which is the home base of Ericsson and has the world's highest mobile and Internet penetration rate. "BlueFactory concentrates on developing and providing mobile entertainment services primarily to youngsters. Our strength lies in following and incorporating the latest youth trends into mobile applications. We therefore see several perfect synergies between us and iNFOiSLIVE, who focuses mainly on application development." said Ms Soki Choi, CEO of BlueFactory. "We will also be able to combine each other's expertise and knowledge on culture and customer behaviors in respective geographical regions to create a win- win situation. Most importantly, BlueFactory will continue to import the latest technology such as Bluetooth into Asia through its partners." To expand to Asia, BlueFactory will set up its Asian headquarter office in Hong Kong later this month followed by offices in Beijing, Taipei, Singapore and Seoul.

iNFOiSLIVE, the pioneer and the leader of Wireless application development in Asia, is now expanding to the international market aggressively with Europe's headquarter set up in Stockholm. "Stockholm is recognized as the "Wireless Valley" of the world and many global companies such as Cisco, Microsoft and Intel have established their wireless business and R&D in Stockholm. Tremendous rooms for applications development can therefore be foreseen, which paves the way for our business development in Europe." said Mr Ko.

Apart from Stockholm, iNFOiSLIVE is also opening sales offices in Beijing and Taipei. A customer service center "5390" will also be opened in Hong Kong at the end of this month to promote and support its WAP applications.