KISSY-I the next hit for mobile downloads

KISSY-I the next hit for mobile downloads


Seoul and Hong Kong, 9^th March 2006.


MOffY brings "KISSY-I" to wireless platforms, a step further license for the characters developed by Prime Licensing Corp, the Licensing Agent of Barunson for Kissy-I in Southeast Asia.





Barunson Company, Prime Licensing Corp., and MOffY today announce the mobile content cooperation on KISSY-I. MOffY will develop various "KISSY-I" mobile contents including J2ME^TM game, wallpaper, screen saver, MMS, and theme, targeted at the Greater China Region and the South East Asia. Prime Licensing has been working on behalf of Barunson to work with MOffY for months on the new deal.

Mr. Harry Yoon, General Manager of Barunson – Character Development Department, said "we are delighted to work with MOffY, who will bring KISSY-I and other Barunson properties to the largest market in the world. We are excited on the KISSY-I launching in China and other South East Asian countries including Thailand, Malaysia, and Singapore."

KISSY-I is a girl character brand that tackles more of physical fitness and health.

Ms. Hellen Zhang, the Business Development Manager of MOffY Shanghai, expressed that "the introduction of the KISSY-I gives Shanghai young generation who love Korean cutie-trendy stuffs, an exciting new moment."


Ms. Esther Marie Won, the Licensing Director of Prime Licensing Corp says that "Kissy-I characters as mobile contents will boost its image and infuse awareness to consumers in Southeast Asia and greater China other than South Korea. The message and fun which the characters will bring to individual subscribers will help the licensing in this region more effective".

KISSY-I will be available at selected mobile network operators and mobile portals in the Greater China Region and South East Asia in the 2^nd Quarter of 2006.


For cooperation opportunity with MOffY please contact the following MOffY representatives or your existing contacts at MOffY and iiL Corp.



China
Ms. Hellen Zhang, hellen@moffy.com
+86 137 0175 7041

Taiwan
Ms. Roven Pang, roven@moffy.com
+886 2 2731 7585

Hong Kong
Ms. Rachel Yu, rachel@moffy.com
+852 8340 4655

South East Asia
Ms June Tan, june@moffy.com
+60 3 7958 5613

Other markets
Ms Sibby Huang, sibby@moffy.com
+86 20 3887 2550


About Barunson
http://www.barunson.co.kr
www.barunson.co.kr

About Prime licensing
www.primelicensing.com

About MOffY Limited
www.iilcorp.com/corp/about-us.html

marketing@moffy.com