New Korean character hit the mobile market in Asia Pacific

New Korean character hit the mobile market

Hong Kong and Seoul, 4th January 2006.

MOffY Limited and Zisin Inc jointly announce the cooperation to launch the "12 Earth Gods" (地神) characters as mobile content in the Asia Pacific Region. The "12 Earth Gods" are among the lovely and the most popular downloads by mobile phone users in Korea. MOffY is bringing the new Zisin's characters for mobile users in the Great China Region and South East Asia. Mr. Choi, CEO of Zisin Corporation said that “we are exciting to introduce a brand new experience for the users with lovely & cutie multimedia content in the Asia Pacific region with distinctive Korean culture. The cooperation with MOffY allows Zisin's content to reach more than 1.5 billion potential users in different markets in the Asia Pacific."

The "12 Earth Gods" include 12 main characters. Each of the characters has a distinctive personality of its’ own. The 12 characters namely are Boo, Woo, Tong, Myo, Gon, Zi, Go, Ru, Mong, Wing, dung, Ping.

Ms. June Tan, the South East Asia Regional Business Development Manager of MOffY said that the introduction of the Zisin characters will provide the ASEAN mobile phone users with a fresh new expereince and fun. Zisin character contents including images, animation, J2ME^TM game, will available to mobile phone users through selected mobile network operators and MOffY channels in early 2006.

For mobile content business cooperation with MOffY please contact:

South East Asia
Ms June Tan june@moffy.com
+60 3 7958 5613

PR China
Ms Hellen Zhang hellen@moffy.com
+86 137 0175 7041

Taiwan
Ms Roven Pang roven@moffy.com
+886 2 2731 7585

Hong Kong and other markets
Ms Rose Ho, rose@moffy.com
+852 8340 4655

About Zisin
http://www.zisin.co.kr/

About MOffY
http://www.iilcorp.com/corp/about-us.html

marketing@iilcorp.com